PRL 214 - Writing for PR: Media and Message
The following information is not intended to be factual but is part of class writing assignments from August 2021 through December 2021. All information is intended to be sourced appropriately.
In PRL 214 we picked a organization to focus on for the entire semester. All of the following work is based on Live Nation Entertainment.
News Release
In this assignment, I created a fictitious news release based on a new diversity and inclusion position.
Audience Persona
For this assignment, I created an audience persona based on research I did on Live Nation Entertainment's demographics.
Fact Sheet
In this fact sheet, I took a press release from Live Nation Entertainment and created bulleted facts based on the information in the release.
PESO Model
Based on the PESO Model, I created a diversity and inclusion initiative for Live Nation Entertainment.
Email Pitch Letter
In this assignment, I pitched a diversity and inclusion initiative to a journalist who reports on music related news.
Diversity Presentation
After investigating Live Nation Entertainments Diversity and Inclusion initiatives, I created and presented a powerpoint based on what I had learned.
Enewsletter
For the final project, I planned a fundraising event for Live Nation Entertainment and created an enewsletter to advertise it. I also crafted a CEO message to the customers and supporters of the company.